Context
Jacques and Juliette Damville are visual artists in Normandy’s Pays de Bray region. They founded the association Les Chemins de Traverse, which promotes culture in the Normandy region.
Moodboard
Les Chemins de Traverse association logo
The artists have set up the Chemins de Traverse association to carry out their ancillary activities, including workshops.
Versions
We used Adobe Photoshop, Illustrator, and After Effects to create the different logo versions.
Logo description
The logo depicts a Norman landscape, the panorama from the butte de la Ferté, where the artists built a viewpoint indicator. The original image is a photograph that was later digitized. This process gives the image a watercolor effect, in tune with the world depicted in the artists’ work. The sphere falls from the sky and rolls along the path until it reaches the Orientation Table. The image gradually emerges with the sphere’s movement, reflecting the creative process: starting from nothing, following a direction, creating a work of art.
Text
Colors
Light Yellow
#006a32
For the static logo
Deep Orange
#A6450A
For the animated logo
Typography
Cormorant Garamond
Regular – 36px
