Context
Studio Atmosfera creates audiovisual projects with an aerial perspective. The studio’s short films and photographic series take a sensitive, singular look at the natural environment and cultural heritage of the regions of France.
Moodboard
Logo
Versions
We used Adobe Illustrator and After Effects to create the different logo versions.
The logo features an origami swallow, referring to craftsmanship and handmade products. It flies away with its fellow swallows, landing delicately on a black sphere. The bird represents freedom, dynamism, and flight. He lives in the sky and travels to distant lands. The sphere is a reference to our planet. The two are combined to form a pupil.
Logo colors
Gold Posca
#c5a643
Black
#040404
Website
Colors
Studio Atmosfera ‘s artistic direction allies the brand’s colors and values. The colors have the particularity of being shaded and graded. The primary shade refers to the terrestrial sphere, where we look. The secondary shade symbolizes the sky, where the shot is from, and where our eye is.
Shades of identity
Linear-gradient :
Shades of identity
Linear-gradient :
Typography
I used Google font’s open source typographies.
Playfair Display
The regular version (weight 400) is used for the website titles.
Poppins
The Regular version (weight 400) is used for the body and menu, as it maintains good legibility on all devices. It’s a streamlined typeface with a rounded shape that’s reassuring and pleasing to the eye.
